13 Marketing

13 The Musical - Proposal

13 – the Musical Proposal

1.       Performance

I have been assigned the role of Eddie for the show. Eddie is one of Brett’s good friend, bit of a wanna be always by his side.

My first objective is to be almost off book by the 25th of April and completely off book by the 2^nd of May. This is an ultimate deadline ; but I’ll be off book as soon as possible to be able to work more efficiently on the acting/singing.

While learning my lines I’ll also work on characterisation to really get into the role and make it my own.

I’ll be learning the songs in rehearsals, reccord them and listen to them after each rehearsal to memorise them as soon as possible.

I want to be absolutely into character by the 11th of May and then use the rest of the time to experiment different ways to play and develop the character and see what works best.

2.     Marketing

As well as the role of Eddie I am in charge of the marketing for this show. I have planned to make a photoshoot with the cast and make posters and flyers to distribute around various departments to advertise the show. I will also email heads of departments about the show.

I thought of organising a sort of pre show party where some of the cast members will perform. This would ideally be a sort of Q&A with drinks where we would have the opportunity to talk about the show. The idea behind this is to show the talented cast we have and show them all the work that has been done and therefore attract more people to see the show. I was hoping to collect money for charity on the doors. Basically let people put  any amount of money in a bucket to attend.

I was also hoping that we could use a part of the ticket price for charity i.e : if tickets were to be £3 say that 50p goes to charity. I thought this was a good way to sell tickets as well as do a good act. The charity I was thinking of is called Raleigh, it is a team of 18-24 years old and they work on water, sanitation and livelihoods projects in Tanzania, Nicaragua and Nepal. I think this charity would really suit the audience we would have for this show, and I know the person who is going to be the team leader of the 18-24 team.

Finally, I wanted to do a lot of social media work. As the show is about 13 years old, and therefore targets a young audience, it would be the perfect way to communicate about it. I was hoping to have access to the lsc expressive arts twitter account as it is already and established account with followers. I want to post daily updates about the progress as well as behind the scenes pictures and videos. I intend to film some rehearsals (about 30 seconds), have some interview with the cast, film the making of the set, costumes, lighting, etc. and post everything on the twitter account.